June 2018 – Juan Ortega Photogaphy

Who Do You Take Photos For

Who’s your audience? who do you take pictures for. Are your photos made to impress other photographers, are your photos so artistic only about 1% of the population will understand your photos? Do you want to target the 1% or the 99% of the population?

Is That All There Is?

I got frustrated with regular photography, you know the photography of just clicking away and that’s it, i did try to see if following the rules they talk so much about would do the trick and they did for a while but then i got tired of that also, and i asked myself “It’s that…

The Scene Is Priority

Some people think that if you apply the correct lighting and the correct photographic rules that no matter what you photograph your pictures will be good, after all, you followed all the rules in the book, right? Wrong.

A New Perspective On Photography

Our brain deals with concepts of things, we all translate a concept into something we understand, but we live in a world of concepts. According to the dictionary concept is “An abstract idea; a general notion“ If i say “Car” you will in your mind see a car because the concept of a car is already in…

If It’s Easy Anybody Can Do It

There is nothing new under the sun” so they say, the only thing new is new ways to do the same, new technology to do the same. But the unchangeable reality or law or whatever you want to call it is that “”If it’s easy anybody can do it”” and if it’s easy then it’s not…

What Is Right And What Is Wrong In Photography

Some people say that you should leave the photos as they come out of the camera, no post software no alterations of any kind, well maybe just a little contrast and that’s it, and why is this i ask?, well because they say so and that’s it, most of the time it’s because somebody says that that…

The 21st Century Photography

You can not deny reality, you can try but reality does not care who you are or care about political correctness, reality is cold hearted. The reality i am talking about is the fact that you can no longer just depend on your camera for your photos, you also have to process them thru lightroom or…